Five European Women - Shaping European Business Performance
Julie Chapon

The European continent has never been more important to the future of the global economy. The role of the European Union is now being overshadowed by seemingly existential threats. Europe is changing, and changing quickly. The global economy is also changing, and is doing so more quickly than at any other time in history. Companies are changing the way in which they do business, and the way in which they define business. What is success ? How do we measure business performance in the new global economy ? The transition from old economic models to a new business paradigm creates environmental, social, and societal issues. Seeing companies through the challenges ahead will require strong leadership, exceptional vision, and talent. This book sets out the views of five women who match this description. While women are still underrepresented in senior management positions, these women have succeeded as business leaders. Does the uniqueness of the female experience affect their vision of the economy ? What can their careers and their companies tell us about business performance ? Perhaps most importantly - for Europe, for these women, for our economy as a whole - what comes next ?